HASHTRACKER

Eight scenarios

Who uses Hash Tracker, and for what

Agencies, communication teams, campaign analysts, universities, researchers and students all arrive with different questions. These are the eight that come up most often, each with the query it needs, the metrics that answer it and the decision it leads to.

A live event

A conference, a match or a launch is happening and you need to know how far it travelled while it was happening, not a vague sense that it went well.

The query
#YourEvent
What you look at
Movement over time with the peak hour, total impressions, and the ranking of tweets by impressions.
What you decide
When to publish next year, and which moments of the run of show earned the attention.

An ad campaign

You paid for a campaign with a branded hashtag and the platform reports what the platform wants to report.

The query
#Campaign OR campaign slogan
What you look at
Real impressions against the combined followers of everyone who posted, composition by format, and engagement rate.
What you decide
Whether the campaign earned reach beyond what you bought, and which format carried it.

Brand reputation

Something is being said about you and you need the shape of it before you decide whether to answer.

The query
@yourbrand OR "your brand"
What you look at
Concentration, the ranking of accounts by impressions, and the split between original posts and replies.
What you decide
Whether it is a handful of loud accounts or a genuine wave, and who to talk to first.

A political campaign

A slogan, a candidate or a debate moment is circulating and the team needs numbers by morning.

The query
#Debate OR candidate name
What you look at
Volume and impressions over time, author profiles, and the language and location splits.
What you decide
Which message travelled, to whom, and where it stalled.

An account or a competitor

You want to know what a competitor is getting for what they post, without access to their analytics.

The query
@competitor OR from:competitor
What you look at
Efficiency per account, impressions per tweet, and composition by format.
What you decide
What their real reach looks like, and which of their formats is worth borrowing.

A conversation or a topic

You need to brief someone on a topic you do not follow, and you need it grounded in numbers.

The query
"topic phrase"
What you look at
Concentration, top hashtags and domains, author profiles and the timeline.
What you decide
Who sets the agenda on that topic and what they link to.

Academic research

A thesis, a paper or a class project needs a dataset of real posts with real reach figures, gathered in a way a reviewer will accept.

The query
Any term under study
What you look at
The export itself, one row per tweet, plus composition, author profiles and the timeline.
What you decide
What the sample actually contains before any of it is coded or modelled.

The dataset for your own analysis

You have your own models, your own notebooks or your own LLM, and what you need is clean data with real impressions in it.

The query
Any of the above
What you look at
The export itself, one row per tweet, gathered Twitter compliant.
What you decide
Everything, on your side. The report is a bonus.

The full metric catalogue

Choosing a plan

Every plan carries the same product. The only decision is how many tweets you need to analyse each month.

See the plans