Plans
The only thing that changes between plans is how many tweets you can analyse. Everything else is identical in all four.
In all four plans
- Unlimited reports
- Full history from 2006
- No time range limit
- Every metric
- Export every tweet
- Reports are unlimited. What you pay for is tweets analysed, never the number of reports you run.
- Your balance renews every month. What you do not spend is lost, it does not roll over.
- Cancel whenever you want, with no penalty. You keep the plan until the day it was due to renew, and it renews on its own every month until you cancel.
What you receive
The report
A web report you open in the browser and can share with a link. Every figure comes from counting, summing, dividing or sorting the columns of the dataset. No model is involved and no value is estimated.
What the report covers
- Volume
- Ratios
- Concentration
- Tweet rankings
- Account rankings
- Composition
- Movement over time
- Hashtags, links and emojis
- Author profiles
The export
One row per tweet, yours to download. It is the same raw material the report is built from, so you can check any figure in it yourself. Everything we deliver follows the Twitter compliance rules.
What each row carries
- The tweet
- Engagement
- The author
- Content
- Relations
Always Twitter compliant
What counts as a query
One term, or several combined. It works the same for a live event, an ad campaign, an account or a topic. Any query can then be narrowed down by language, engagement, place or type of tweet.
Hashtag
#Eurovision
Keyword
car insurance
Phrase
"worst customer service"
Link
nytimes.com
Emoji
🗳️
Account
@yourbrand
Sent by an account
from:yourbrand
A Twitter list
list:1234567890
Combine them
And narrow it down
- LanguageKeep only the languages you care about.
- EngagementA floor of likes, retweets or replies.
- PlaceThe location the author declares.
- Type of tweetOriginals, replies, quotes or retweets.
Metrics in the report
| What it measures | How it is worked out | What you decide with it | |
|---|---|---|---|
| Real impressionsKey metric | How many times the tweets were actually seen. | The official API returns an impression count for every single tweet from 2023 onwards, which is when X started publishing them. Nothing is modelled and nothing is extrapolated. | Whether the conversation was seen at all, and by how many. Estimated reach cannot answer that. |
| Real reach against potentialKey metric | How much of the theoretical audience was actually reached. | Add up the followers of everyone who posted, which is the audience in theory, and compare it with the impressions the tweets really got. | How far the follower count of the accounts involved is from the reach actually produced. |
| Efficiency per accountKey metric | Impressions earned per tweet published, account by account. | An account impressions divided by the number of tweets it posted. | Which accounts produce the most impressions per tweet, independently of how many followers they have. |
| Concentration | How few tweets, and how few accounts, account for half of everything that was seen. | Sort every tweet by impressions and add them up from the top. The count that reaches half the total impressions is the answer, and the same is done for accounts. | How much of the total comes from a small group, and how much is a long tail. |
| Composition | How images, links, replies, quotes, languages and verified authors split the volume. | Percentage splits, each one with its own impression and engagement breakdown. | Which format earned attention in this specific conversation, not in general. |
| Movement over time | Tweets, impressions and engagement across the period, with the peak hour and the peak day. | Grouped from the timestamp of each tweet, at the granularity the period calls for. | When the activity concentrated, hour by hour and day by day. |
| Engagement per tweet | Retweets, likes, replies and quotes, counted one by one for every tweet. | The API returns each count with the tweet. Adding them gives total engagement, and sorting by it gives the ranking. | Which tweets carried the conversation, and which accounts wrote them. |
The export
The export is the same data the report is built from, one row per tweet in a CSV. It opens in a spreadsheet, loads into a notebook and can be passed to a language model. Once it is downloaded, the analysis no longer depends on this tool. Everything we deliver stays within the Twitter compliance rules.
We are Twitter compliant at every step, so the dataset always stays within what the API terms allow.
What each row carries
The tweet
_id reportName text noteTweetText createdAt type lang url
Engagement
impressions favorites totalRetweets replies
The author
userId userName alias bio followers following lists statusesCount verified location userLocation userCreatedAt profilePicture
Content
links firstLink images firstImage isImage mentions
Relations
quotedId quotedUserId inReplyToId inReplyToUserId retweetedId retweetedUserId