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Common questions on this subject
What is share of voice?
The portion of a conversation that belongs to you compared with your competitors. It can be measured by number of posts or by reach, and the two often tell opposite stories, which is the interesting part.
How often should reputation be monitored?
It depends on exposure. A brand in the middle of a campaign or a crisis needs daily reports; a stable one can work with monthly snapshots and alerts for unusual volume.